Brief | Develop a holiday brand look and feel, and create the assets to drive customers to a new in-store pop-up experience.
Solve | Worked hand-in-hand with design to create a “red world” that was distinct in look and informative in copy.
Result | Within a tight timeline delivered bags, playbills, store signage, website landing page, emails & more that generated ~$2.1M in sales and 14% increase in store traffic.
Holiday Square
TV-SPOT: New @ Macy's Brief | Create a fresh-voiced campaign highlighting new drops & trends, without alienating core audiences.
Solve | In collaboration with fellow TV-spot writers, we wrote quickly paced ads with a conversational tone.
Result | A 15-sec national commercial that drove sales & refreshed brand image in younger demographics.
